IRINA SHAYK

WEARS HELMUT LANG

FALL/WINTER 2024

Photographed by TALIA CHETRIT in New York City

The way we speak is the way we live. The way we live determines the way we dress. The way we dress is the way we equip ourselves. The way we equip ourselves is the way we protect ourselves. The Helmut Lang woman moves confidently through the world.

Supermodel Irina Shayk navigates this season’s powerful silhouettes with ease, as the versatile garments contract and expand around her, reminiscent of Helmut Lang’s signature cutouts and the reimagined silk bubble wrap trousers from the archives, also seen on her on the runway.

Among the standout pieces—utilitarian outerwear, sharp tailoring, the curved classic shirt, clear silk bubble hole-punched scarf, hemmed skirt, and brushed black turtleneck sweater—are designs inspired by the laundry bags that once dotted the downtown landscape. These garments offer protection from the city’s elements while projecting the wearer’s identity to the world.

“Irina embodies both strength and resilience in New York City, making her the ideal model for the Fall/Winter 2024 campaign. I’m inspired by her ability to adapt to the constant motion of the city, and I’m grateful she chooses to center herself with Helmut Lang,” says Creative Director Peter Do.