Helmut Lang has photographed a collective of people who are passionate about what they do for its latest campaign, ‘People of Helmut Lang.’ Photographed in New York City in the clothes that make them feel most like themselves—all those involved were encouraged to share their passions, and why they do what they do. They are our creative community. They are the people of Helmut Lang.
OSCAR WEARS THE VIRGIN WOOL TUXEDO CAR COAT, CLASSIC TANK, AND VIRGIN WOOL CAR TROUSER
AN-MY WEARS THE CLASSIC BLAZER, FITTED POPLIN SHIRT, AND VIRGIN WOOL CAR TROUSER
“I’m passionate about bringing attention to urgent social, economic and political issues through the multi-perspectival lens of history and current events.”
- AN-MY LÊ
SOPHIA WEARS THE CUFFED DENIM TRUCKER JACKET, MID-RISE SLIM JEANS, AND SEATBELT TANK
“I cook because there is no greater feeling in the world than feeding people when they are hungry.”
- SOPHIA ROE
DEVIN WEARS THE FOILED LOW-RISE STRAIGHT JEANS AND FOILED DENIM SHIRT JACKET
ASH WEARS THE VIRGIN WOOL SLEEVELESS BLAZER, OVERSIZED SLEEVELESS SHIRT, AND VIRGIN WOOL CAR TROUSER
In his debut, Peter Do set the foundation for a new system of dressing. The core silhouettes are the foundation for those in motion. The versatile, unisex tailoring, lightweight knits for layering and voluminous skirts and dresses are for real people, everyday—not only for special occasions.
“THE PERSON GIVES MEANING AND VALUE TO THE CLOTHES AND NOT THE OTHER WAY AROUND.”
- PETER DO
FREDERI⏀UE WEARS THE CLASSIC BLAZER, SLEEVELESS TUXEDO SHIRT, AND SLIM VIRGIN WOOL TROUSER
FREDERI⏀UE THIOLLET, CREATIVE INTELLIGENCE PRACTITIONER
“I’m into cultivating prosperity in its purest form. My interests lie primarily in exploring new value systems that do not really exist based on our present understanding of success and profits, and in creating experiential fields and ritualistic formats that engage and superpose different modalities and disciplines.”
- FREDERI⏀UE THIOLLET
CONNOR WEARS THE OVERSIZED SHIRT SOFT BROAD POPLIN AND VIRGIN WOOL SEATBELT TROUSER
ARMINA WEARS THE LEATHER BLAZER AND LEATHER CAR SHORT
“To contribute to the ancient power of ceramic artifacts. With my work I always want to intuitively capture this legacy and to draw upon the spirit of this tradition in a way that aligns with the life I live during my journey here.”
- ARMINA HOWADA MUSSA
MICHAEL WEARS THE SEATBELT BOMBER JACKET, CARPENTER JEANS AND LOGO TEE
JOHN YUYI, VISUAL ARTIST, PHOTOGRAPHER
JOHN WEARS THE TURTLENECK TEE, RACERTANK, AND LEATHER BUBBLE SKIRT
SAM WEARS THE CURVED SLEEVE SWEATER AND PRINTED CARPENTER JEANS
MINDY WEARS THE PRINTED SILK CLASSIC BLAZER AND PRINTED SILK CAR TROUSER
“It's a rare but beautiful moment when you stumble upon an idea and it consumes you—it inspires an obsessive rigor that is fueled by curiosity and it seems to connect to everything around you. Whether I’m writing, teaching, or performing, these are all outputs of that same source of curiosity.”
- MINDY SEU
KAI WEARS THE RACER TANK AND LOW-RISE STRAIGHT JEANS
LINDA WEARS THE VIRGIN WOOL CLASSIC BLAZER, SHRUNKEN TEE, AND VIRGIN WOOL SEATBELT TROUSER
“WHAT DRIVES ME IS ALWAYS TRYING TO KEEP MY EYES PEELED FOR NEW AND INTERESTING THINGS THAT ARE HAPPENING AROUND ME. ”
- LINDA RODIN
ELI WEARS THE LEATHER BLAZER, LEATHER CARPENTER PANTS, AND LOGO MUSCLE TANK
“Whether it's through sound or a visual medium, I’m compelled to create as a way to anchor transcendental realizations collected from enlightened worlds into our tangible reality. Beyond ordinary perception exists a plethora of beauty and significance waiting to be unearthed.”
- STEPH SHIU
STEPH WEARS THE VIRGIN WOOL SEATBELT BLAZER, CLASSIC POPLIN SHIRT, AND CARPENTER PANTS
YAHDON WEARS THE SEATBELT TANK AND VIRGIN WOOL SEATBELT TROUSER
“Because the culture we live in makes it seem as though being intelligent and stylish are mutually exclusive--that we can be one or the other but not both. As an editor, whose labor and presence is largely invisible to the broader public, how I dress is an opportunity to expand what people believe is possible for themselves. My hope is that more people who may not think of entering publishing because it doesn't look cool, see that it can be.”
-YAHDON ISRAEL
MINJAE WEARS THE VIRGIN WOOL TUXEDO CAR BLAZER, COTTON FLEECE SWEATSHIRT, AND RELAXED TROPICAL WOOL TROUSER