Photographer Luna Conte captures New Yorkers and their beloved pets in Helmut Lang’s Resort 2025-2026 signature knitwear. Inspired by traditional family holiday portraits, the imagery blurs the boundary between public and private, fashion and feeling.
BRIAN ALARCON
Neighborhood:
BUSHWICK
Snake’s Name, Age, Breed:
GALA, 8 YEARS OLD,
PIED BALL PYTHON.
One thing you both can’t live without:
HUMIDITY
Most cherished accessory:
A FANCY CERAMIC POT
FROM AN OVERPRICED
PLANT SHOP IN
WILLIAMSBURG.
ALICE MCNALLY
Neighborhood:
CHINATOWN
Cat’s Name, Age, Breed:
CHARLIE, 6 YEARS OLD,
HALF MAINE COON.
Likes:
PEPPERONI, HIS SISTER
ROUX, PLUSHIES AND
GETTING BRUSHED.
Dislikes:
BEING PICKED UP.
“I couldn’t ask for a better companion to come home to everyday. There are days in the city where I am so anxious and overstimulated, but as soon as I go home to my safe haven and see Charlie everything is instantly better. He gives me so much peace which I think is very hard to find here in New York. He also has helped a lot in creating routine and structure which I naturally struggle at keeping.”
- ALICE MCNALLY
NICOLAS HELLER
Neighborhood:
WILLIAMSBURG
Dog's Name, Age, Breed:
TOBY, 9 YEARS OLD,
DACHSHUND.
Toby’s favorite place in the city:
ANTHONY AND
SON'S PANINI SHOP.
How are you and Toby similar?
WE LIKE TO NAP.
How has Toby influenced your life here in New York?
WE GO TO A LOT OF DACHSHUND GATHERINGS TOGETHER.
One piece of advice you’d give to someone in the city who is adopting a dachshund:
MORNING CUDDLES AND AFFIRMATIONS GO A LONG WAY.
Holiday plans for you and Toby:
LISTEN TO "A CHARLIE BROWN CHRISTMAS."
- NICOLAS HELLER
LINDSAY VRCKOVNIK
Neighborhood:
EAST WILLIAMSBURG
Rabbit’s Name, Age, Breed:
SOUP, 5 YEARS OLD,
ENGLISH ANGORA.
Snack of choice:
BANANAS
How you and your pets are similar:
WE'RE ALL SOFT AND CUTE.
Dog’s Name, Age, Breed:
BONK, 3 YEARS OLD, POMERANIAN.
One piece of advice you'd give to new pet owners in the city:
DON’T BE SCARED! YOU’LL NEVER FEEL FULLY READY, BUT YOUR LIFE WILL NATURALLY ADJUST AND IT WILL BE FOR THE BETTER!
ALEXIS WEARS THE BRUSHED VEST AND THE APRON SHIRT, UI WEARS THE SKI MAP TEE, AND KAZU WEARS THE BRUSHED POLO SWEATER, THE STENCIL TEE, AND THE SKI JEANS
Name, Neighborhood:
KAZU, ALEXIS AND UI KATAHIRA, PARK SLOPE.
Dog's Name, Age, Breed:
ROMEO, 16 YEARS OLD,
LONG HAIR CHIHUAHUA.
Romeo's daily routine:
NAP 20 HOURS A DAY, EAT, BE LOVED.
If your pet could talk, they would say?
GET RID OF THE TODDLER AND GIVE ME MORE ATTENTION.
HOLIDAY PLANS FOR YOU AND GALA?
Turning her bedroom (my studio) into a guest bed to host family and friends throughout December, so she will watch over a few people while they sleep. Maybe haunt their dreams a little bit. And definitely wear her while I cook to show off how well I raised my daughter.
- BRIAN ALARCON
ISIOMA WEARS THE SLOUCHY DRESS
Name, Neighborhood:
ISIOMA IYAMAH, CLINTON HILL.
Dog's Name, Age, Breed:
LULA, 13 YEARS OLD, MIXED PITBULL.
Likes:
BEING HUGGED, A FIRM BUM
RUB, GAMES AND A GOOD EAR SCRATCH.
Dislikes:
HAIR DRYERS, MOTORCYCLES,
THE RUUMBA VACUUM AND BATHS.
LINDSAY WEARS THE SLOUCHY CREWNECK AND THE PONY HIGH-RISE PANTS
Bonk's daily routine?
WAKE MOM UP WITH A LOT OF ENERGY,
EAT BREAKFAST, MORNING WALK, MORNING NAP.
If Bonk could talk, he would say?
"I NEED MORE HEAD SCRATCHES."
BRIAN WEARS THE V-NECK VEST
Lula's most cherished accessory:
SHE LOVES HER GIANT
SQUEAKY BONE;
SHE SPENDS HOURS
CHEWING IT, JUGGLING IT
AND PLAYING TUG OF WAR.
One thing you both can't live without:
PLAYTIME
Holiday plans for you and Luna:
MAYBE A WINTRY
UPSTATE TRIP! WE'RE ALSO
THINKING ABOUT A ROAD
TRIP TO THE WEST COAST
AT THE END OF JANUARY.